How do you find your business niche? And is niching really necessary to break 6-figures?
This post will help so that you female BLI$$preneurs get excited about developing your niche so you can more easily:
- Become known as an expert
- Get paid way more money, way faster
- Grow your BLI$$ness at light speed
- Get more biz opportunities such as: speaking gigs, sell to private clients, get YouTube channel hits, make faster sales on your website, get hot book deals etc.
Many of us already know that it’s typically a great deal harder and more time-consuming to build a business without a niche. Generally, unless you have a ton of start up capital to spend on marketing, it’s ideal to have a niche when you’re first getting started in your small BLI$$ness as a solopreneur. When you get started, no one knows who you are; they don’t trust you enough to buy from you.
Trust takes time to build, and it’s faster to build trust when you have a particular niche where you can stand out as the ‘perceived expert’ on something very specific.
There’s lots of competition out there in the marketplace. Other entrepreneurs do the same thing that you do perhaps? Often times who have more experience, with better branding, and at charge cheaper rates?Yes. Indeed. There is a lot of competition out there, especially now that we live online.
You simply have to pop from the crowd and stand out in front of your Soulmate Clients!
But how do you boil your soul purpose down to one teensy tiny expert topic?!
With a bazillion potential niches, how do you pick just one? This can make anyone crazy, and everyone goes through the niche bitch stage, but we can just as easily turn on the switch and pick our P2PP.
I call a niche a “P2PP”–a Pain to Pleasure Problem–something you solve in people’s lives that they’re happy to pay you for because it saves them a huge headache, time, money, health issues, etc.
P2PP problems are in one of three categories:
1) LOVE 2) WEALTH/BIZ 3) HEALTH/WELLNESS
Your P2PP, will usually be in the topic of relationships, health, or wealth/biz. Sometimes you can combine two of these, but either way, your P2PP should be super clear and defined so someone can figure it out in a second and go “Oh, that’s for me!” if it’s for them.
Good examples of P2PPs are:
- Helping tech boys get ten dates a week so they can find their solute
- Helping spiritual women with their online marketing so they can make more money
- Helping business women who travel get over jet lag so they can function better
Examples of wishy-washy lame P2PPs would be:
- Helping empower people (everyone wants to be empowered, but why would they pay top dollar for something vague when they need help from an expert?)
- Helping women become more confident (still too vague)
- Life coaching for women
- Reiki for wellness
The above bad examples are way too vague to charge high-end rates and expect a big following, unless you’re super lucky. It would be hard to ask someone for a lot of money for simply “empowerment” “health” or “wellness” as you aren’t really an expert. Would you want to go to a general practitioner doctor or a specialist if you had some rare disease? Easy answer, right? For your Soulmate Clients it will be the same: they will hire you when they see you as an expert problem solver to the problem they have on their plate.
Get specific! Get more specific. Get even more specific.
Most of us tend to fear niching and we stay vague and our Soulmate Clients don’t want to pay us high end-rates or sign up at all.
Carve out your hot P2PP – the problem in the marketplace that you solve for your specific type of Soulmate Client. She or he is waiting for you and you must speak to her (him) using lingo and concepts that she’s ready to hear! You have to let her know that raging problem she has has a solution: which is you!
Blessings on your unleveled BLI$$ness with your hot P2PP. Share in the comments box what your P2PP is or if you haven’t chosen it yet, some options. Some of us here can give you feedback or ideas!
Namaste and light,